Brands
Rizmo needs your love, play and lots of singing to evolve.
Adorbs are soft and simple dresses, packaged in a reusable glitter ball.
Building on a nearly 50 year heritage, TOMICA drives collectability like no other.
Monster Treads combines creepy characters, ginormous tires, and the grossest sludge on the planet!
The original Doodle Bear® is back! Doodle, wash and doodle again with the new Doodle Bears. Decorate. Animate. Share!
The popular Mocchi- Mocchi- trend from Japan is now available. These huggable plush feature iconic characters from your favorite video games.
Ritzy Rollerz are collectible, super adorable characters that love rolling adventures! You can even customize their wheels with Ritzy Charms!
Portable instant picture printer that produces retro-style photos from any smartphone.
Loads of fun! Offers hours of creative play that enhances learning and development.
With durable design and super cool features, there’s something for everyone!
TOMY Farm Toys are the perfect match for any collector or farm toy play enthusiast.
Hands on fun is at the heart of everything we do!
Toys created with child development experts to inspire healthy play and learning.
The fastest guy alive, Sonic speeds around the planet to battle injustice.
The popular PBS Kids character Fred, a house cat who dreams of exploring the great outdoors.
Gather the family for hours of entertainment with lots of surprises and fun challenges!
These iconic Polar Bears show the values of family through sharing, caring, and warmth.
Toy Categories Menu
Toy - Age Menu
Brands
Simplifying parents’ lives while retaining their personal style.
Toys created with child development experts to inspire healthy play and learning.
Embrace Every First™
We’re on a mission to take away the hassles so you can enjoy the moments.
Shop by Age
Brands
Just like the real thing, only smaller! Highly detailed and great for play, collections, or both!
Ritzy Rollerz are collectible, super adorable characters that love rolling adventures! You can even customize their wheels with Ritzy Charms!
The fastest guy alive, Sonic speeds around the planet to battle injustice.
We’re on a mission to take away the hassles so you can enjoy the moments.
Toys created with child development experts to inspire healthy play and learning.
Live the minutes, Love the moments.
Simplifying parents’ lives while retaining their personal style.
Just like the real thing, only smaller! Highly detailed and great for play, collections, or both!
Rizmo needs your love, play and lots of singing to evolve.
Adorbs are soft and simple dresses, packaged in a reusable glitter ball.
Building on a nearly 50 year heritage, TOMICA drives collectability like no other.
Monster Treads combines creepy characters, ginormous tires, and the grossest sludge on the planet!
The original Doodle Bear® is back! Doodle, wash and doodle again with the new Doodle Bears. Decorate. Animate. Share!
The popular Mocchi- Mocchi- trend from Japan is now available. These huggable plush feature iconic characters from your favorite video games.
Ritzy Rollerz are collectible, super adorable characters that love rolling adventures! You can even customize their wheels with Ritzy Charms!
Portable instant picture printer that produces retro-style photos from any smartphone.
Loads of fun! Offers hours of creative play that enhances learning and development.
With durable design and super cool features, there’s something for everyone!
TOMY Farm Toys are the perfect match for any collector or farm toy play enthusiast.
Hands on fun is at the heart of everything we do!
The fastest guy alive, Sonic speeds around the planet to battle injustice.
The popular PBS Kids character Fred, a house cat who dreams of exploring the great outdoors.
Gather the family for hours of entertainment with lots of surprises and fun challenges!
These iconic Polar Bears show the values of family through sharing, caring, and warmth.
My Friend Emily
My Friend Emily
Full of developmental features that capture baby's imagination and...
Emily is perfect for baby's first doll! She comes complete with a rattle necklace, clinky rings and interesting textures and sounds. Emily helps baby through the vital first stages or development.Vision: bright contrasting colors and patterns stimulate baby. Sound: rattles, squeaks and crinkles helps hearing and listening senses. Touch: different textures to grip and grab to help improve motor skills. Emily is a wonderful introduction to loveable characters that aid inspiration, roll play and social skills. The Lamaze clip lets you hook Emily to strollers, carriers and diaper bags to take her along for on-the-go fun.
Product Info
Emily is perfect for baby's first doll! She comes complete with a rattle necklace, clinky rings and interesting textures and sounds. Emily helps baby through the vital first stages or development.Vision: bright contrasting colors and patterns stimulate baby. Sound: rattles, squeaks and crinkles helps hearing and listening senses. Touch: different textures to grip and grab to help improve motor skills. Emily is a wonderful introduction to loveable characters that aid inspiration, roll play and social skills. The Lamaze clip lets you hook Emily to strollers, carriers and diaper bags to take her along for on-the-go fun.
Videos
About Lamaze Toys
Lamaze toys are designed to spark little triumphs at every stage of baby’s development. Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. Lamaze toys encourage baby to grow and develop through features that promote together time between parent and baby and activities that encourage baby to explore and learn independently. The high quality, bright colors, friendly faces, crinkly fabrics and contrasting patterns of Lamaze toys have made them a favorite of parents, babies and experts for more than two decades.
